| SWEDISH "POSTKAKAN" EXPANDS ITS BUSINESS IN THE U.S. SIGNS PARTNERSHIP WITH MAJOR LOS ANGELES BAKERY Bo Sundstrom, the creative Swedish konditor behind the Postcake concept, is celebrating the Postcake’s 10th anniversary by signing an agreement with Los Angeles-based Rossmoor Pastries to bake and distribute the Postcake in North America. Sundstrom recently spent a week training the bakery team on how to make the special “Swedish mix” that is the Postcake’s hallmark. More...
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It has been ten years since Bo Sundstrom received the top prize with his Postnöt recipe in the Swedish Postal Service’s contest to bake a cake that was delicious and easy to send by mail. Sundstrom’s winning entry has been a huge success, with more than 200,000 Postcakes mailed to 70 countries from his bakery in Sweden.
The Postcake was tested in the American market during a two-year period, and the positive response from customers showed a need for more production space. "Rossmoor Pastries is an ideal partner," says Bo Sundstrom. "It's a bakery with 87 employees and an enthusiastic management team that is thrilled to include the Postcake in their line of baked products."
Charles Feder, owner of Rossmoor Pastries says, "We are excited about having had a top-notch Swedish Chef working in our bakery and to cultivate valuable networking opportunities with fellow industry professionals in Europe. The Postcake will complement our bakery's tradition of creating the finest celebration cakes," continues Feder.
Rossmoor Pastries is known for its outstanding wedding and special occasion cakes and its customers include Hollywood and sports personalities. Rossmoor also supplies cakes and pastries to many of the major sports and entertainment venues in California.
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