Sign up for recipes, special offers & private sales

The Baker

Bo Sundström, Swedish Award-Winning Chef

The Postcake’s success is the highlight of my more than 40-year baking career. It started as a fun idea initiated by the Swedish Postal Service and the Baker’s Association to celebrate the inauguration of its stamps showing traditional Swedish pastries. The nation’s "konditors" (bakers) were invited to create a recipe for a cake that tasted good, retained freshness, and was easy to send by mail. Among the 250 contestants my honey-glazed hazelnut cake was the winner. “Irresistible flavor, appealing aroma and just baked freshness,” were some of the judge’s observations. Since then we have mailed more than 200,000 Postcakes to 70 countries from our family-owned bakery in Sweden.

I have won numerous accolades for my creations and as a result of the Postcake’s success, I was recognized as a trendsetter in the art of baking. In addition to receiving the title Swedish Pastry Chef of the Year, my retail bakery was also honored with the Swedish Bakery of the Year award. My entrepreneurship was also recognized by the City Hall in my hometown with a special proclamation, and the Swedish small business magazine Du & Co honored me with their Swedish Innovator of the Year award in appreciation of “extraordinary creativity in the bakery industry.”

Five years ago we sold our retail bakery business to devote all our time to baking and delivering Postcakes, which has blossomed into a full-time journey. I share my passion for the Postcake with my wife and son who work beside me in our bakery in Sweden and we are very excited about our partnership with the U.S.-based Rossmoor Pastries to serve our American customers. I hope you’ll enjoy the Postcake as much as I enjoyed creating them. If you have any questions or comments, send me an email at bo@postcake.com

It makes gift-giving
so easy

Everyone I have sent this cake to just loves it and I do too. What a great idea. It makes gift giving so easy. Now I will send one to myself !!!

Judith Stuyvesant,
Chicago, IL

Birthday in London

My daughter received the cake on her birthday in London, and was very pleased. I'm very impressed with your service and plan to use it again. You can be sure I'll recommend you to all my friends.

Thanks again.

Carol Kraemer,
Newton, NY